General overview/background:
At 15 years old, Danielle Bregoli has made a breakthrough in becoming instagram famous, as well as other social media platforms. Bregoli was known for her debut on the “Dr. Phil” show in 2017 and within that year became famous despite the meme she turned into. Bregoli had one line in particular from her episode which was, “Cash me outside, how bout that?” The she had generated a huge following. Due to her nearly instant fame her mother and Bregoli sued a variety of companies for using her slogan, “catch me outside” without her consent. Gathering a huge influx of money from these lawsuits and then projecting her fame even more when she was posting through instagram about her life post “Dr. Phil”. In 2017 she was even nominated for the 2017 MTV Movie & TV Awards in the “Trending” category. Now her fame has started to break into the music industry as she started her Bhanned in the USA tour featuring several of her hits and remixes to other songs.
Targeted audience:
With over 15.7 million followers Danielle has created a huge following. Her targeted audience is geared towards young adults from ages 15-20 years old. A different group she has following her is an older generation within the music community. These struggling soundcloud artists range from 25 to 40. These young adults will go and follow her trend with rebellion and backlash in hopes to get famous over their own versions of rebellion. Which none have seem to be successful. The other targeted group of artists are working towards making their big break. Which they have gathered hopes that she will listen to their music and react to it so then they can generate a larger following for themselves. Although it seems like she will only play into negative backlash of these followers.
Popular post/what made them famous:
1.“Cash me outside, how bout that?”
2. Gucci Flip Flops song
3. Starting fights
Sponsorships/Partners/Tours/Collabs
- Adam Kluger-works with Jason Derulo, Lady Gaga, Flo Rida, and more
2. Bhanned in the USA tour
3. Fit Tea Detox
4. Opening for Lil Yachty -The Disrespect Tour
5. Time Most influential people
6. Fashion Nova
Instagram Famous
Overall Danielle Bregoli has made herself still relevant to today despite what people would have declared her “5 minutes of fame”. She has become one of the biggest instagram sensations at 15 years old. She is a trend setter in a world setting of “being bad” is good and how rebellion will help towards your success. Bregoli has created a whole franchise with her catch phrase and own personal twist. She has seen critism along the way, but that overall fuels herself to do more and be more successful than anyone else. Not as close as Kylie Jenner, but she could have the potential.
Noticeable Fan Accounts
Influential Insta-Girls 